Rite Aid and Mission Statement

The mission statement of Rite Aid is: “To improve the health and wellness of our communities through engaging experiences that provide better choices, better prices, and better care.”

The slogan of Rite Aid is: “with us, it’s personal”

Rite Aid’s Mission and Vision Statements Expanded

Rite Aid is a drugstore chain that has been around for over five decades. Its mission statement and slogan are well spelled out. 

The mission statement of Rite Aid is: “To improve the health and wellness of our communities through engaging experiences that provide better choices, better prices, and better care.”


The Rite Aid slogan is: “with us, it’s personal”

Rite Aid carries a wide variety of products from prescriptions to small snacks, beauty supplies, and more.

Helping people take steps towards better health is something that Rite Aid is committed to. They provide access to tens of thousands of products and services, including affordable prescription medications, general pharmacy items, and a broad assortment of other health and wellness merchandise

The Goal

Some of the ways they achieve this is by providing customers with great sets of products, excellent services, and counsel to meet their individual needs.

Rite Aid’s vision is to be America’s favorite pharmacy by delivering value, quality, and service that exceeds customer expectations.

Does the Slogan Have a Meaning? 

The Rite Aid slogan is “with us, it’s personal”. The goal for Rite Aid has been to provide customers with wellness products and services that will improve their health. The company aims to satisfy all its customers’ well-being and health needs.

The slogan is not just a marketing strategy; it’s a reflection of what Rite Aid stands for as a company.

The former slogan “America’s most trusted pharmacy” was introduced in 1983 and has since been changed.

How Did Rite Aid Begin?

The company was founded by Alex Grass and Martin Brown as Rite Aid of Pennsylvania in 1962. Rite Aid has grown to become one of the largest drugstore chains on the East Coast of America, with a large number of stores across the states in the country.

Who is Alex Grass?

The history of Rite Aid starts with Alex Grass. Alex’s migrant parents moved to Brooklyn when he was three years old, though he was born Russian. He had his first job at a local drugstore as a delivery boy when he was just nine years old. He worked at that drugstore until he graduated from college and then took over his father’s business, which had been operating for nearly 20 years by that point.

In 1962, Alex Grass opened his own drug store in Harrisburg, Pennsylvania called Rite Aid Drug Centers Incorporated – now known as Rite Aid Corporation

Rite Aid, as a Top Fortune 500 Company

A Fortune 500 company is an American business that has been in operation for at least one year and is ranked by Fortune magazine. The list was first published in 1955.

The Rite Aid Corporation is a Fortune 500 American retail pharmacy chain founded in 1962.

Rite Aid operates over 5,000 stores across the United States and employs nearly 100,000 people as of February 2018.

In October 2015, Rite Aid acquired EnvisionRxOptions, a pharmacy benefits manager (PBM) based in Nashville, Tennessee. In January 2016, Rite Aid announced its intent to acquire EnvisionRxOptions’ parent company Envision Healthcare for $2 billion.

How do the New CEO’s Goals compare with the Former CEO?

When a new CEO is appointed, it’s natural to wonder how their goals compare with the old CEO. Here are some of the goals that new Rite Aid CEO, John Standley has for the company:

Investing in storesImproving store experience and customer serviceGiving customers more convenient ways to shop

Investing in stores has been a popular topic for the past few years. This is because, with the rise of e-commerce and online shopping, brick-and-mortar stores are becoming less and less relevant. However, many companies have found success in investing in their store locations by improving the customer experience and providing more convenient shopping options like a drive-through, curbside pickup, or order ahead.

What Core Values does Rite Aid Cherish?

The core values of Rite Aid are:

Commitment to ExcellenceAchieving Customer SatisfactionCaring for the CommunityRespecting the Individual

Rite Aid competitors

Rite Aid is a drugstore chain that has grown in popularity over the years. Rite Aid has become one of the most recognizable names in pharmacy. However, competition from other major retailers like Walgreens and CVS has intensified.

Walmart has also become a major competitor to Rite Aid due to its large pharmacy and health department.

Independent pharmacies, which are privately owned drugstores, and part of a large national chain, also eat up part of Rite Aid’s market share.

Groceries stores such as Safeway, Publix, and Kroger can also be listed as competitors, due to their health and wellness segment.

Why Rite Aid is a Preferred American Pharmacy Chain?

Rite Aid is a preferred American pharmacy chain because it provides the best service to its customers. It offers the widest variety of products and services in the industry. It also prioritizes customer satisfaction and a reliable process for easy fulfillment of customer prescriptions. Goods being sold at rite aid include prescription/nonprescription drugs, toiletries, vitamins, and minerals.

Commitment to excellence and service delivery to customers are beliefs the drugstore chain strongly holds on to and aims to deliver to every customer. When you work for Rite Aid, you have this commitment too. With an ethical and inclusive culture, Rite Aid strives to provide a caring and welcoming environment for all associates.