It’s called A/B testing: They would be able to determine if one version with a certain set of features sells better at $1.99 than another edition at $0.99. Some users may get a red app icon with their download, others a blue one. They could then optimize what they offer in the store depending on the app purchase use metrics. A/B testing may be only one of a host of new developer-friendly features for the ay store announced at the coming I/O conference, as has been trying to make the ay Store just as lucrative as Apple’s App Store. The company has tossed around other ideas like app trials, all in an effort to increase how much Android users spend on apps. y this matters: The more developer-friendly can make the ay Store, the greater the chances more apps will make its way to the platform. ong with the always-desirable quest for more revenue, is probably trying to reverse the trend of seeing apps launch first on iOS then eventually come to Android. Such was the case with Meerkat, which just launched in beta after a couple of months on iOS. Twitter has also yet to bring its competitor, riscope.