Re/code’s John Paczkowski is reporting that Apple is set to announce its new wearable product in October, according to sources familiar with Apple’s plans. The site says that the watch will take full advantage of HealthKit and Health, Apple’s fitness and health management app introduced in iOS 8.

Re/Code:

Earlier today, the reputable Nikkei newspaper reported the same timeframe of October, although it was unclear how much of their report was speculation. Apple is expecting to sell u to 5 million units a month, according to the paper.

Apple CEO Tim Cook has been teasing the introduction of a new product category in 2014 for a while now, famously stating last year to expect “new products across all of 2014”.