Retargeting Ads An Introductory Guide To Retargeting For Beginners
The Difference Between Retargeting and Remarketing Although many people use the terms retargeting and remarketing interchangeably, Neil Patel believes that retargeting is a subset of remarketing. He sees remarketing as an umbrella term for marketing to the same prospect multiple times, whereas retargeting really is targeting online ads at the same traffic repeatedly. Neil believes that you can remarket in many ways, including traditional offline marketing. Neil summarises this distinction diagrammatically:...